Marketing Plan for the Apple iPod :: Apple iPod Case Study

Assessment task Marketing Plan Apple Ipod Contents Executive Summary____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 6 Marketing Objectives__________________________________________ 7 Identifying Target Market -Selecting Target Market______________________________________7 -Target Market_________________________________________________7 Developing Marketing Strategies Marketing Mix: -Product____________________________________________________8 -Price______________________________________________________8 -Promotion___________________________________________________9 -Place_______________________________________________________9 Implementing the Marketing Plan__________________________________10 Monitoring and Controlling -Developing a Financial Forecast____________________________________10 -Comparing actual and planned results________________________________11 -Revising the marketing strategies____________________________________11 Appendix ______________________________________________________12 Appendix A_____________________________________________________13 Appendix B_____________________________________________________14 Appendix C_____________________________________________________15 Executive Summary The focus of this report is on new Apple Ipod product that has created increasing demands in various outlets. This product allows consumers to download not only their favourite music but also books and other literature which can be read and listened to. Additionally this Ipod can be used in your car and in other mobile settings. This report is for Apple to give a brief description of this product. Within this marketing report there is an insight of the situation analysis of this product, marketing objectives, the target market, marketing strategies that have been used and the forecasted strategies, monitoring and controlling. Situation Analysis Market Analysis Internal Influences -Management: Effective management is required for the training and development of employees for the continue innovation of Apple Ipod and for retraining sufficient funds during competitor introducing new product. -Capital Availability: Competition may cause mishap in the cash flow. Sufficient funds must be available when competitors unpredictably put forward their product in the market. -Technological Adoption: Technology must be adopted to improve overall efficiency. It must be integrated directly into operations (to increase productivity), as well stay on date with the amounts of IpodæŠ ¯ ordered, made and delivered. External Influences: -Competitors: Competitors will regulate what, when, how and why strategies will be adopted. The introduction of new products will greatly influence Apple Ipod. -Overseas Influences: The breaking down of barriers between countries can increase the sales of the new Apple Ipod, as more people are made aware of the product. -Demographic Patterns: Males and females from the age of 12years and over will be in favour of this product because of its new innovation to be able to not only play music but also books and other literature which would in fact appeal to them. Product Analysis Product Lifecycle X- The stage that Apple Ipod is currently in. Apple Ipod is currently in the growth stage, where more and more people are aware and purchasing the product, increasing product demand.

Coke: Coca-cola

Everyone likes to the refreshing, crisp taste of a cold Coca-Cola. There is a lot of history behind Coca-Cola. Coca-Cola started in Atlanta, Georgia in 1886. Coca-Cola was originally intended to be used as a medicine but was bought by businessman As Grids Candler. He turned Coca-Cola from a medicine too drink. He also turned it into a million dollar industry. That is why Coca-Cola is worldwide. Here is some of the first thoughts about Coca-Cola. Some people thought thatCoca-Cola had cocaine in it because it was made to be a medicine. Some people though and still think today that it cures headaches. People think that it tastes refreshing. Those are some of the first thoughts about Coca-Cola. I am going to tell you about some of the Coca-Cola slogans. Coca-Cola's first slogan was â€Å"Drink Coca-Cola†. In 2011 the Coca-Cola slogan was † Life Begins Here. † In 2012-2013 the Coca-Cola slogan has been â€Å"Open Happiness†. These are only some of the Coca-Cola s logans. I am about to tell you how Coca-Cola helps the economy.Over the years Coca-Cola as been good at getting the economy bigger. About 75,000 people work at Coca-Cola factories across the U. S. A. About 97,000 people work at Coca- Cola factories In the world. That is why Coca-Cola helps the economy. They need to have so many people because they sell a lot of drinks. I am about to tell you about some of Coca-Cola's drinks that they sell today and back then. These are some of Coca-Cola's drinks from back then. One of the drinks Is Pepsi Cola that Is from back In the day. The bad thing about It Is that they don't have that drink today.These are some drinks that Coca-Cola makes today. It Is Dry. Pepper, Coke Zero, and Diet Coke. That Is only some of Coca-Cola's drinks they made and make. Factories across the U. S. A. About 97,000 people work at Coca- Cola factories in the back then. These are some of Coca-Cola's drinks from back then. One of the drinks is Pepsi Cola that is from back in the day. The bad thing about it is that they don't have that drink today. These are some drinks that Coca-Cola makes today. It is Dry. Pepper, Coke Zero, and Diet Coke. That is only some of Coca-Cola's drinks they made and

Industrialization Of The United States Essay - 2242 Words

The United States has always housed two types of people: those who embrace change and those who resist it. From loyalists and revolutionaries in the eighteenth century to democrats and republicans in the twenty-first, changing economic tides and social conditions often spark factions in this nation. In the case of the Antebellum period, new technology and working environments caused turmoil. In a few short decades, the country would be locked in a civil war. However, before that came a series of religious and reform movements. Some of these movements would grow into national conversations, but began first with small groups. In Antebellum America, industrialization caused a breakdown in social structure, especially norms of class, gender, and race. This led to middle and upper class men in the North and the South using similar strategies to resist social change. Industrialization also allowed alternative voices to advocate for entirely new dynamics of power surrounding class, gender, and race. Industrialization in the North caused social upheaval with the assistance of transportation innovation and the commercialization of agriculture. Paul E. Johnson uses Rochester, New York in the Antebellum period as a microcosm of the changes occurring in the North. He explains, â€Å"The loss of social control began, paradoxically, with the imposition of new and tighter controls over the process of labor.† This control over the process of labor sparked from the need to manufacture more goodsShow MoreRelatedIndustrialization During The United States1056 Words   |  5 PagesIndustrialization in the Unites States occurred between 1850 and 1950. It was the approach from the United States to become larger with enhanced technology to produce a life which cost less and was more efficient. 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